Lead Generation: A Checklist

Generating leads for your business is the way your organization attracts and converts prospects to your business and nurtures them throughout the buying process.

So, here’s the truth.

Leads are the lifeblood of your business. 

Leads generate more traffic to your website which, in turn, increases the rate at which those leads convert to customers. 

To put it another way, if customers are the engine that makes your company run, leads are the gasoline that powers the engine. They are prospects that have expressed interest in what your company has to offer and are on the verge of becoming your company’s next customers (and potentially your biggest brand advocates.) 

So, with almost all customers starting out as qualified leads, it’s critical to actively work on attracting qualified leads to your business, or else your entire business is destined to get left behind. 

In Primitive’s free download, Lead Generation: A Checklist, we break down what your company needs in order to develop a comprehensive and successful lead generation strategy.

Those topics include:

  • Goals and Objectives 
  • Offer a.k.a Lead Magnet
  • Landing Page
  • Call to Action (CTA)
  • Form
  • Thank You Page
  • Sharing

Leads are important, and your website’s flow and functionality go a long way in determining how well it can generate them.

Download our free checklist to gain access to easy-to-digest tips that help build the foundation of any successful lead generation strategy, by filling out this form.