Buyer Persona Tool

Need help making your persona? This step-by-step tool will guide you through the process of creating your own personalized buyer persona.


STEP 1 OF 15

Give Your Persona a Name

We like to use alliteration with our personas, using names like Owner Ollie or Marketing Mike


STEP 2 OF 15

What is Your Persona’s Job Title or Role?

For example, Marketing Mike’s job title might be “Chief Marketing Officer”


STEP 3 OF 15

What Industry Does Your Persona Work In?

Be as specific as possible when describing their industry.


STEP 4 OF 15

What is the Education Level of the Persona?

Highlight the level of education of your persona. This might be something like “Bachelor’s Degree”


STEP 5 OF 15

What is the Average Age of the Persona?

How old is the persona?


STEP 6 OF 15

What are the Persona’s Job Responsibilities?

Describe the main duties they are responsible for.


STEP 7 OF 15

What are the Persona’s Goals at Their Job?

Describe what they’re trying to accomplish.


STEP 8 OF 15

What Are Their Biggest Challenges in Their Job?

Describe what keeps them up at night.


STEP 9 OF 15

What Tools Does the Persona Need to do Their Job Well?

This can include software, hardware, etc.


STEP 10 OF 15

Who Does the Persona Report to?

Who is their direct supervisor?


STEP 11 OF 15

Who Reports to the Persona?

Who is typically part of this persona's team?


STEP 12 OF 15

What Are Common Objections the Persona Might Have Toward Your Product/Service?

Describe a typical reason this persona may be hesitant to work with your business.


STEP 13 OF 15

Where Does the Persona Access Industry Information?

Describe publications, websites, etc. that the persona uses.


STEP 14 OF 15

Download Your Buyer Persona

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